Mobile advertisement has become essential in almost every promotional strategy and an ever-growing field that provides tremendous revenue potential for both mobile operators and advertisers. Invigo SIM Advertisement allows advertisers to send interactive promotional messages. Recipients can also be prompted to provide a text response or a selection from a list, without the need for any additional applications. Responses are displayed in customizable reports and can trigger consequent actions and external systems
SIM Advertisement messages can be received and displayed by any WIB or S@T compliant SIM card, regardless of the recipient device. Invigo also offers an applet-based solution for non-WIB nor S@T compliant SIM cards, its proprietary STK SIM Advertisement applet is able to push advertising messages to a large subscribers’ SIM cards base, regardless of the handset used and according to various use cases, useful for operators and advertisers.