Device Data Analytics
Invigo’s Big Data Advanced Analytics helps operators gain real-time insight into subscriber device change behavior and target the right subscribers in marketing campaigns.
Based on Elasticsearch engine the Advanced Analytics module is a flexible report builder that allows to create reports using a comprehensive set of filters and groups, on a granular level of segmented user data and over a specific period.
The Device Data Analytics module can be integrated with the operator’s provisioning node to retrieve data about subscriber’s ARPU, data usage and tariff plan and cross-reference this data with device information. This allows operators to identify new opportunities by tracking high-value customers and devices, to determine optimal device-SIM bundles, and thus to increase customer satisfaction and keep churn low.
Key Components of Device Data Analytics
Group level device data analytics
- Invigo’s Group Level Device Data Analytics delivers detailed device analytics both per affiliate and in aggregate across all affiliates.
Flexible Reports
- Interactive data visualizations based on D3 library for reporting.
- Generation of evolution and predictive charts in the form of Pie charts, Bar & Line charts, Sankey diagrams and Map reports.
- Reports can be saved and generated on a daily basis as marketing content and customized to become personalized user dashboards.
Operators’ Benefits
Gain real-time knowledge of device base
Assess investment decisions based on device penetration rate
Segment subscribers and devices (high ARPU devices, high data consumption devices)
Target subscribers with device-based promotions
