Broadband services are no longer delivered by connectivity alone. Applications, Wi-Fi optimization, cybersecurity, parental controls, and value-added services are increasingly shaping the customer experience, and USP (TR-369) is helping operators keep up with this shift.
Why Broadband Is Becoming Service-Centric
Today’s subscribers judge their broadband provider by much more than speed. They expect reliable Wi-Fi in every room, protection against online threats, controls for their family, and access to new digital services. For operators, these services are also a key way to stand out and grow revenue.
To support this shift, operators need a more service-centric approach to device management.
What USP (TR-369) Brings to Broadband
The User Services Platform (USP), defined by the Broadband Forum as TR-369, is the evolution of TR-069. It was designed to enable richer interactions between applications, services, and connected devices. With USP, operators can:
- Interact with devices in real time instead of waiting for periodic check-ins
- Allow multiple applications and controllers to manage the same device securely
- Deploy and manage services on the home gateway, such as Wi-Fi optimization and security
- Build more agile and responsive broadband ecosystems that adapt to new services quickly
How Invigo Is Evolving Home Device Management
At Invigo, we continue to enhance our [Home Device Management solution](link to product page) with USP/TR-369 capabilities. This enables operators to simplify service delivery, improve operational efficiency, and gain greater visibility across connected environments.
Read more about how USP supports [fixed wireless access at scale](link to FWA article).
From Managing Devices to Managing Services
As broadband offerings diversify, managing devices is only one piece of the puzzle. Managing services is becoming just as important, and operators who make this shift early will be best placed to deliver better experiences and new revenue streams.
Let’s Talk
Looking to expand beyond traditional home device management? Contact our team to discuss how USP/TR-369 is reshaping broadband services.
